Soft Gloss

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The way jelly came back this year is not the way it came to children.

Issue 005

Jelly, Seriously

Jelly is back, and it came back paired with tailoring, not a beach dress. What decides whether it reads as a shoe is whether everything above it is being taken seriously.

Jelly, Seriously cover image — BAZAAR Spring 2026 jelly shoe edit
CoverBAZAAR’s April jelly edit — shape varies, attitude doesn’t: every pair is clean, and none is working to be liked.

Editor’s line

Jelly itself is always slightly embarrassing. What isn’t embarrassing are the people wearing it like a real shoe.

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